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Carla is the Global Reputation Manager at Lancaster University where she works with academic colleagues across all subject areas to enhance their profiles, network and share their research using social media. After completing a PhD in Sociology at Lancaster, Carla went on to work in student recruitment, market research and then communications. She’s passionate about empowering researchers to utilise social media and embrace platforms in ways that work for them and their goals.


Building on her own research interests in retail design and consumer culture, she enjoys shopping and calling it “research”. She also loves to talk about botany and #wildflowerhour.

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Mel is a professor of marketing turned barefoot beachside entrepreneur.

After a decade in Academia, Mel took her business and marketing knowledge to create 3 businesses. As a business coach she helps eco-conscious entrepreneurs build thriving businesses that don’t cost the earth. As the founder of The Leveraged PhD Mel helps academics build lives and careers that they love through personal branding and entrepreneurship. She is also the co-founder of a sustainable giftware company launching later this year.

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Erika is a communicator, ally, and activist living with mental illness in Jacksonville, Florida. She has spent the last nine years working to create more inclusive content and communications in higher education spaces. In 2018, Erika began presenting on the topic of social media accessibility at higher education conferences around the U.S. and online. Her experience in higher education covers a variety of areas including recruitment strategy, crisis, and social media communications. Erika enjoys spending time in nature, sending postcards to pen pals, reading and making zines, and working on connecting with her higher self.

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Sue Beckingham is a National Teaching Fellow, Principal Lecturer in Digital Analytics and Technologies in the Department of Computing at Sheffield Hallam University with a lead role in Learning Teaching and Assessment. Sue is also a Senior Fellow of the Higher Education Academy, a Fellow of the Staff and Educational Development Association, a Certified Member of ALT and a Certified Management and Business Educator.


Her research interests include social media for learning and digital identity, and the use of technology to enhance learning and teaching; and she has published and presented this work nationally and internationally as an invited keynote speaker. She writes a blog called Social Media for Learning. In 2015, she was shortlisted by Jisc as one of the Top 50 most influential higher education (HE) professionals using social media. An advocate of informal learning, she is a co-founder of the international #LTHEchat ‘Learning and Teaching in Higher Education Twitter Chat’.

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Mikaeli leads the University of Queensland's Alumni Relations and Engagement portfolio overseeing alumni marketing and communications, programming and events, as well as UQ's annual fund and donor relations. Previous to this, Mikaeli held a fundraising role at UQ's Queensland Brain Institute. Under her leadership, QBI's philanthropic base accounted for 17% of QBI's funding. In addition to her roles at UQ, Mikaeli has worked extensively in marketing, communications (internal and external), fundraising and stakeholder engagement both within the public and private sectors; nationally and internationally including WorldSkills International, Dusseldorp Forum and the UK Government.

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Kezia has worked in variety of roles in Digital Engagement and Project Management in higher education and the Third Sector. She is currently project managing the delivery of 7 online Microcredentials at the University of Glasgow and oversees the digital engagement strategy as Vice Chair of youth charity Above Adventure. She's also worked as #UofGSoundTracks podcast co-producer and co-host for 4 seasons.


Kezia won Emerging Alumni Relations Professional at CASE Europe last year, and AGCAS Outstanding Newcomer in 2018. But, her biggest achievement and most enjoyable content creation experience to date - was writing, filming and conducting an interview with UofG Alumna Dame Katherine Grainger - and managing not to call her Hermione!

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Suzanne Faulkner is a teaching fellow in Prosthetics and Orthotics, within the department of Biomedical Engineering at the University of Strathclyde in Glasgow, she is also a facilitator trained in the LEGO® Serious Play® (LSP) methodology. Suzanne is passionate about enhancing the student experience by focusing on improving student engagement, utilising social media in learning and teaching and incorporating playful learning. She has been actively using and promoting the use of Snapchat as a tutorial tool in HE.


Suzanne has been nominated and shortlisted for several teaching excellence awards and is currently undertaking a Diploma in Digital Management in addition to a MSc in Advanced Academic Studies, evaluating the use of LSP to enhance participation of non-native speakers of English in group work activities. She has also made several trips to Kazakhstan undertaking consultancy work on behalf of Advance HE.

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Kara graduated from SUNY Geneseo, and held a number of development / data science positions before joining Brandwatch as an analyst in 2016. In this capacity Kara worked with some of their largest clients, before joining the Partnership team as a Solutions Manager working closely with their Technology Partners including Hootsuite. Kara joined the Incubator team in January 2020 and has been leading Brandwatch's development efforts in their soon to be launched Higher Education vertical offering.

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Karen Freberg is an Associate Professor in Strategic Communications at the University of Louisville, where she teaches, researches, and consults in social media strategy, public relations, and crisis communication. Freberg has written several books including The Roadmap in Teaching Social Media (Amazon, self published), Digital Media Writing for Strategic Communication (TopHat with Emily Kinsky and Amber Hutchins) and Social media for strategic communications: Creative strategies and research based applications (with SAGE). Her latest book Discovering Public Relations: An Introduction to Creative and Strategic Practices will be out in August 2020.


Freberg also has worked on several consulting opportunities with General Motors, adidas, Adobe, HubSpot, The Breeders’ Cup, DHS, CDC, Hootsuite, Colorado Ski Association, and Firestorm Solutions. Freberg has coordinated and advised various companies on the areas of social media pedagogy and certification programs, such as Cannes Lions (Co-Chair of the Cannes Lions Educator Summit), Hootsuite (Advanced Social Media Certification and #HootAmb), Meltwater (certification program and contributor), Adobe (EDUMax Thought Leader and Adobe Education Leader), Facebook Blueprint (Subject Matter Expert), and HubSpot (Education Founding Member).

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Caroline Goyder's global reputation as a speaker and voice coach is built on her warm, engaging, relaxed and highly practical style, and her expertise honed by her work with actors, teachers, broadcasters and the corporate sector. She worked at Central School of Speech and Drama as a voice coach for over 10 years before launching her own company. She is regularly sought after by the media as an expert in her field and her work has featured on television and in numerous national and international newspaper articles. Her extremely successful Ted Talk has had over 7.5 million views. Caroline has written three books, her most recent Find Your Voice was released in January 2020. 

Caroline was named by Red magazine as one of Britain’s top coaches. 

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Cameron Heasman is the Founder of the Advertising Agency, Campaigns You Love based in Australia & South America. He is known as the go-to millennial for all marketing automation and advertising needs for businesses in dozens of industries. With the help of his creative team, Cameron has given businesses MASSIVE results! He regularly acts as a marketing/advertising advisor to Small to Medium business owners and Entrepreneurs.

When it comes to the higher education sector Cameron has worked as a recruitment and sales manager for Griffith University where he assisted in the strategy that led to an increase in market share year-on-year in the domestic student recruitment numbers.

Cameron holds a Bachelor of Multimedia, a Diploma of Multimedia and a Certificate in Spanish Language and Literature.

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TaQuinda Johnson believes the field of public relations and social media is more than just an occupation, it's a calling. With over 15 years of experience within the communications and public relations sector, TaQuinda Johnson is the Social Media Strategist at Eastern Michigan University in Ypsilanti, Mi. TaQuinda is responsible for leading the charge for all social media efforts, while displaying the University's culture online. She also serves as liaison between the Division of Communications and various colleges and departments ensuring key messaging and best practices are utilized across the various social media platforms. When she is not at EMU, the sought after speaker is assisting faith-based organizations in displaying their ministry's cultures online.

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Adam Koszary has been working in museums, libraries and galleries for seven years (as well as a brief stint at Tesla). He has curated galleries of wagons, lowered the tone at the Bodleian Libraries, gone viral with large sheep at The Museum of English Rural Life and is now Social Media and Content Editor at the Royal Academy of Arts, London.

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As one of TikTok’s first employees in Europe, Edward (Ed) has seen the incredible growth of the platform first hand. He sits within the partnership and community team working with the media publishers and creators at the heart of what is becoming the most exciting content community on the internet.

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Katso Media

Dimakatso Lukhele is the founder of Katso Media, a Social Media led agency based in Johannesburg, South Africa. Her agency focuses on Digital Marketing which applies a mobile first approach in accordance with the African landscape’s internet needs. They are specialists with proven capabilities in providing solutions for brands within the marketing and digital fraternity.

She spotted a gap in the market where a more focused and insights led social media marketing solution was needed for all clients of all sizes regardless of their budget. She wanted to come with an innovative approach to the agency model as its traditional sense has been disrupted with software as a service.

The BBQ Awards, South Africa’s most prestigious and longest running black business awards, recently awarded her First Runner Up in the New Entrepreneur Award and Katso Media as Second Runner Up in the New And Innovative Business Award.

Her other passion is to share her knowledge through teaching and educating clients as well the team via their skills transfer platform.

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Jon is a media relations and social media manager at BYU where he combines those skill sets to build community and spread the digital reach of the university with influencer relations and through employee advocacy. His most unique professional accomplishment was landing a pitch to Beyoncé’s publicist and getting a post out to Beyoncé’s 63 million followers, but his most meaningful work as of late has been in using Instagram stories to address hard-hitting and impactful topics on campus such as sexual assault, consent, mental health, racism, hate speech, respect and more.

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Dave is the Head of Community and Content at The Access Platform and host of the Inspiration on TAP podcast. Previously, he was as the University of Warwick’s social media lead from 2014-2017 and then created and ran The Native – a hub of inspirational content for education marketers – and hosted its accompanying podcast. Dave is also a familiar face on the conference circuit, having spoken at the CASE Europe Annual Conference, ContentEd and been co-chair of the CASE Europe Social Media and Community Conference for two years.


Outside of work, Dave plays guitar and shouts in a loud rock band, hosts different podcasts about rugby league and heavy metal music, and is currently re-reading Stephen King’s entire bibliography, in chronological order, just for fun. He is also a new dad, so is very tired all the time.

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Paul Newton is Head of Communications and Digital at Keele University, and is responsible for public relations, internal communication, social media, and web development. When he isn't self-isolating, you'll find Paul reminiscing about MySpace, being run ragged by his two young sons, and struggling to write conference bios.

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Adam is a digital marketing and strategy professional with 10+ years of experience spanning across all parts of the marketing ecosystem. He has worked in political think tanks, radio, advertising agencies, startups, and Fortune 500 companies. His career has taken him from his hometown of Albuquerque, NM, to Austin, LA, Denver, Chicago, and Newport Beach. Adam currently sits on the Chipotle Digital and Off-Premise team where he leads all influencer activations, influencer content and the Chipotle Celebrity Card Program. He is also part of the brain trust that develops and executes the social media content strategy for the company. Prior to joining Chipotle in the Fall of 2019, Adam led content partnerships, digital tactics for new store openings, new product launches, and the Whole Foods Market Local Ambassador Program across three regions for Whole Foods Market.


Adam is innately analytical and curious about people, culture and technology and how they all intersect in products, platforms, and initiatives. He works to maintain an eye for innovation and the next emerging platform or partner to consider as part of a holistic marketing strategy.


Brands He Has Worked With: Activision, PizzaSlime, e.l.f., Venmo, Reebok, Airbnb, Drybar, Orangetheory Fitness, Fiverr, Red Bull, Sonos, Whole30, Toms, Sling TV, Southwest Airlines, L'Oreal, HEAD, Aspen Snowmass, Scott Sports, Honor Society, 5.11 Tactical Gear, 200+ Food & Beverage Vendors in Whole Foods Market.


Talent He Has Worked With: Kaskade, Rob Gronkowski, Diplo, Luke Bryan, Lauv, MrBeast, David Dobrik, Portugal The Man, Cody Bellinger (MLB), Joc Pederson (MLB), Gavin Lux (MLB), Joey Gallo (MLB), Zach Levine (NFL), Justin Herbert (NFL), Chase Young (NFL).

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Cameron starts every project in the same way: by asking lots of questions.


A journalist and editor by trade, he helps organisations to find the words, stories, and content that reveal who they are.


In the past year, Cameron has helped schools and universities to recruit more students, assisted charities to raise more money, and coaxed candid responses from Broadway’s biggest stars.


He is a founding editorial board member of the Journal of Educational Advancement and Marketing, and has created a series of content training courses for the Executive Education program at the Queensland University of Technology. A data-driven storytelling advocate, Cameron is yet to meet a Sankey diagram or treemap that he didn’t like.



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Tracy Playle is the chief content strategist for U.K.-based content strategy consultancy Pickle Jar Communications.


After spending her early career working at the University of Warwick in a range of communications, content, and digital planning roles, Tracy set up her own consultancy in 2007. Since then, she has advised over 200 organizations in almost 30 countries on how to plan, create, distribute, and manage compelling and effective content. She also runs a coaching practice, supporting people—including content professionals—to grow and develop in their roles and in their lives.


Tracy is an enthusiastic, award-winning speaker who receives invitations to speak at conferences around the world. She is also founder of the ContentEd conference, serving the European education sector, and author of The Connected Campus: Creating a content strategy to drive engagement with your university. Tracy is also a professional leadership coach and a member of the International Coaching Federation.


She lives in the northeast of England with her dog, Scout.

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Mike Powers is Executive Director of Marketing and Communications at Indiana University of Pennsylvania and an award-winning higher ed speaker. A former academic, Mike has worked for IUP since 1999, and started managing its main website in 2007. Since then, he’s overseen IUP’s transition to a content management system and then to a responsive site, put IUP on social media, worked on IUP’s smartphone app and student portal, and managed many other projects. As executive director, he manages a team of creatives working in media from digital to print to video to social media. He’s been using the term content strategy to describe much of what he does since sometime in 2010.


Mike has presented at eduWeb, High Ed Web, the Penn State Web Conference, Digital Summit Atlanta, Content Ed, and several varieties of Confab. He designed the Higher Ed Experts course “Web Writing for Higher Ed,” a four-week course on web writing for higher education. He’s also a dad and a musician.

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Having worked in high performance sport and higher education for over 15 years, Rebecca set up Thread & Fable in 2017 and has since delivered marketing and communications consultancy, campaigns across education, sport, charity and public sectors. She has spoken at a number of events, delivers workshops and is passionate about increasing discussion about the issues and influences around children and young people, as well as how this impacts their behaviour on social media.


She launched Thread & Fable's 'Engaging Youth' report in 2019 and her 2020 report features early findings from data shared during lockdown. Passionate about social - but believes young people have more about them than just Tik Tok dances (although these are also great...!).

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Cat is a digital marketer currently working at Lancaster University. Cat has worked at departmental, central and faculty level in an eclectic range of jobs. This varied history in the higher education sector gives her a unique perspective into institutional context. Currently, Cat works with the campaigns team at Lancaster on creating and amplifying fresh and distinctive content that stands out. She is an advocate for student voice, accessibility, diversity, visibility and representation in content and wants the higher education sector to be a better ally for the young people we support.


Cat loves to talk about memes, TikTok and the underbelly of the internet. Cat is not Bantshire University.

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Melinda, or Min as she's known, prides herself on knowing what makes a good story and how to turn that into thumb-stopping content.


She is the co-founder of communications and media company Very Media, but before starting Very she was an award-winning journalist, a trusted media advisor for a government department, and managed a digital communications team and strategy for one of Australia’s leading universities.


When it comes to coaching and teaching, she is also the creator of Content that Counts and has been a consultant for the Queensland Writers Centre and Bond University. She also teaches public relations and communications strategies at Griffith University and Bond University and led a social media strategy “roadshow” for staff in the higher education sector.


Her ability to implement and execute successful communication strategies for businesses was recognised when she was named a finalist in the Gold Coast Young Entrepreneur Awards 2018 & 2019. She was also named a national finalist in the 2019 AusMumpreneur of the Year Awards.


She holds a Bachelor of Communications, a Diploma of Marketing and a Graduate Certificate in Education Law. www.minrogers.com.au

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Mireille Ryan is the CEO of the Social Media Marketing Institute, founder of the Social Media Marketing Awards and award winning entrepreneur. 

Mireille is  passionate about social media and fell in love with social media when she used it to grow her fitness business around Australia. Mireille learnt first hand the importance of communicating through content and social media to reach her ideal audience. 

All the skills Mireille has learnt in the digital marketing space are as a result of needing to learn how to use it for own companies. When other business owners saw what Mireille was achieving on social media, they started asking Mireille for help.

This passion for social media led to Mireille to establish the Social Media Marketing Institute, a membership, education and professional development organisation for the Social Media Industry. 

The goal of the Social Media Marketing Institute is to support social media marketers throughout their career, by providing mentorship, training, conferences, awards, education, advisory and support. 

Mireille also consults to business, industry and government and is the chair of the working group for the Ethical Framework for the Social Media Industry.    

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Tony has been in his current role as Social Media and Digital Content Officer in the University of Limerick (UL) since 2016 working between the marketing, web and communication teams to deliver on the university’s strategic objectives using social and digital. He comes from a background in managing student support initiatives in the Higher Ed sector, using social media and digital content to engage, resource and support students. He also has a long history in the charity sector of managing digital first marketing, information and awareness campaigns for local and national mental health organisations.


Under his management UL has won best Snapchat in Ireland at the Irish social media awards 2018, best public sector Instagram in Ireland in 2019 and our mascot beat all the other losers to be ranked No.1 in the non-made up Bantshire University World University Mascot Rankings twice. He grew the university’s TikTok account from 60 to 18,500 followers in one semester, which he is pretty chuffed with himself over considering he didn’t even have to learn any dances.


He loves dogs and pints of Guinness, and he hates sh*t social media content (can I say sh*t in my conference bio?).

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Martin has spent the last 30 years working for a variety of design studios, and companies, in several creative roles. The last 15 years of his career have been with Purdue University focused on enhancing the web, social and mobile presence for the College of Engineering, the University, and most recently the Purdue Alumni Association.  


His main focus is on how we can use data to provide very personal experiences to our users. Whether it is from email, social media or web touch-points, we collect a large amount of user data and have barely scrapped the surface of what is possible in creating something that speaks to the individual.


Since introducing the latest strategic frameworks, based on data, for the university websites from 2014 to 2017, Purdue has more than tripled its website sessions, and become one of the top 2,000 most popular websites globally (via Alexa rankings). 


Martin is on the Board of Directors for HighEdWeb, a professional association for digital professionals, and has spoken at several national conferences on topics around social media giving and crisis communications, and using data to improve website user experiences. 

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Jon-Stephen Stansel is a social media professional with a decade of experience managing and creating content for higher education, small business and government social media accounts. He has worked for the University of Central Arkansas, Texas State University, the Texas Department of Transportation, as well as consulting for many small businesses.


He is also a co-host of the Thought Feeder Podcast, a weekly podcast offering insights on digital marketing in higher education. In addition, he has taught courses in social media management and presented at many national and international conferences including HighEd Web, the International Congress of Technological Innovation in Buenos Aires, and the Association of International Educators.

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Kiu Sum Is a Doctoral Researcher within the School of Life Sciences at the University of Westminster. With a nutrition background, Kiu's research interest lies in public health nutrition with nutritional behaviour and mobile health. Aside from her study, Kiu is passionate about student engagement and is involved with pedagogy research specifically in staff-student partnerships and using mobile technology as ways to enhance learning and teaching. She is also involved with different organisations, where Kiu shares both her passion for nutrition and student engagement together to help drive engagement through activities.

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Nikki is the Director of Social Media and Public Engagement University of Michigan. As an internationally recognized public speaker and advocate of strategic online communications, Nikki is responsible for developing innovative solutions to advance the University of Michigan’s over 200-year-old legacy of impact. Nikki leads U-M’s social communication team, the strategic oversight of the President’s Public Engagement and Impact Initiative, and U-M’s Social Integrity project. These efforts each aim to ensure that all online communications provide additional value to university stakeholders while mitigating institutional risk, elevating brand perception, and educating users of all ages, around the globe, of the lasting impact of these critical tools.

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Dr Karen Sutherland is a social media and public relations educator, researcher and consultant with more than 20 years industry experience in marketing, public relations and communication roles for organisations such as Monash University, ABCTV, Fremantle Media, and the Australian Red Cross Blood Service. As the Program Coordinator for the Bachelor of Communication (Social Media) program, Dr Sutherland is dedicated to demystifying social media for local business, community, and nonprofits. Dr Sutherland’s passion also lies in connecting social media students to business-owners from the Sunshine Coast community who seek social media support.


Dr Sutherland’s work has been published widely in peer-reviewed journals and is the co-author of Public Relations and Strategic Communication published by Oxford University Press. Dr Sutherland has also presented her research at conferences and industry events in Australia, New Zealand, Portugal and the USA, led Social Media Study Tours to Vietnam, Hong Kong and India and regularly delivers social media workshops and coaching sessions to clients from a range of industries within Australia and around the world.


Dr Sutherland is also the author of the forthcoming text: Strategic Social Media Management - Theory and Practice due for international release in September 2020 by Palgrave Macmillan.

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Bantshire was founded in 1969 by [name redacted due to ongoing court proceedings]. It was the 25th member of the Russell Group, until it was expelled in 1970 for being a bit shit. However, it has turned itself right-the-fuck around and now ranks No.1 for Canteen Facilities in the CEF 2020, and brings joy to thousands of punters via its Twitter Website. Bantshire’s current Vice-Chancellor is Vince Chancelier (He/VC).

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Jennifer van Alstyne is a communications strategist for faculty, researchers, and organizations in Higher Education. She helps people communicate their work with the world in online spaces like social media and websites through her company, The Academic Designer LLC. Jennifer’s blog/podcast The Social Academic shares advice articles and interviews on managing your online presence in academia. She is a Peruvian-American poet and literary scholar.

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A mathematician with a PhD from Princeton Michael has 15 years experience in academia at UCSD, Boston College, and Fordham University. Michael joined Brandwatch in 2019 in a Product leadership role, first developing their data visualization platform before moving into the Brandwatch Incubator in November 2019 where he is the Senior Director of Product and Head of Innovation.

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Jamila Walker is the University Social Media Manager at Old Dominion University in Norfolk, Virginia with over ten years of experience in digital, public relations and marketing. Jamila leads the institution’s social media program and works with different colleges, departments, faculty and students to identify the most effective way to disseminate key messages across digital platforms and tracks the success of those messages across multiple channels.

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Justin Ware is the Senior Vice President of Digital at BWF and Founder of the Groundwork Digital practice (acquired by BWF in fall 2019). Justin oversees digital at BWF and Groundwork, focusing on video-driven donor engagement via digital development officer programs, online giving days, peer-to-peer, online and social media advertising, and “Student Content Teams.”


Prior to joining BWF, Justin launched Groundwork Digital in 2017 after working at Ruffalo Noel Levitz as a Vice President for product development where he helped launch the ScaleFunder giving day platform. Before RNL, Justin was with BWF for a half decade where he established our firm’s digital practice. Justin started his higher education career with the University of Minnesota where he was the executive producer on one of the first YouTube videos to win an Emmy. Prior to the University of Minnesota, Justin spent the first six years of his career as a broadcast (television) journalist.


A frequent presenter at CASE, AMA, and AFP (among others), Justin an alumnus of the University of Minnesota’s Journalism and Mass Communication program and has worked with clients around the world including Washington State University, the University of Minnesota, Children’s National Hospital, the University of Wisconsin, Scripps Research, the University of Sydney, and many more.

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Oregon State University Foundation

Tyrell Warren-Burnett has served as the Senior Director of Annual Giving at the Oregon State University Foundation since August 2017. At OSU Foundation he provides the strategic execution and management of a comprehensive annual giving program focused on acquisition and pipeline development. Prior to this, Tyrell worked at the Washington State University Foundation where he was led Annual Giving for three years. He also served as strategic Marketing and Direct Mail Coordinator for the annual giving team at WSUF, after working for several years in sales and marketing. Tyrell has developed and implemented giving day strategies at both OSU and WSU. He has led the inaugural giving day efforts at both institution. Between OSU and WSU Tyrell has executed 6 different giving day campaigns. Tyrell is also an active member of Council for Advancement and Support of Education. He is current member of the Case VIII District Board and will chair the CASE VIII 2021 District Conference.

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Laura is a Customer Success Manager at Unibuddy. Laura works with our UK partners, guiding them through the onboarding process and helping them to get the most out of the Unibuddy platform. Laura has over 5 years of Student Recruitment and Marketing experience across multiple UK institutions, most recently as Student Recruitment Manager at UAL.