SESSION 20

Humanising your Brand:
Content that Counts

Melinda Rogers | bio

06:30 (London) - 01:30 (New York) - 23:30 (Vancouver) - 15:30 (Sydney)

We all know that communication is the backbone of every good business. But what does that mean today, when standing out as a brand is becoming increasingly difficult?

This presentation will help you take back control of your content marketing strategies and unearth the "key" to being noticed by:

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  1. Humanising your brand

  2. Applying the 3 E's of engaging content

  3. Learning how to work with the social media algorithms not against them

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