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2021 SPEAKERS

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Dave Musson πŸ‡¬πŸ‡§

Mustard Yellow Media

With a face for radio and some niche interests, it's no surprise Dave is well suited to podcasts. Higher ed audiophiles might recognise Dave as the voice of shows like Inspiration on TAP and The Native Podcast, but he also hosts the official podcast of Coventry Bears rugby league and another analysing every song recorded by the band Slipknot.

 

When he's not doing something podcast-related, he is also guitarist, bassist and vocalist (all at the same time) in a loud band, runs a weekly Stephen King quiz on Instagram, has a YouTube channel also about Stephen King, writes very short stories, is a columnist for a national rugby league magazine, and is a husband and dad. He doesn't know how he manages all that either.

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Karen Sutherland πŸ‡¦πŸ‡Ί

University of the Sunshine Coast

Dr Karen Sutherland is a Senior Lecturer in Public Relations at the University of the Sunshine Coast and the Program Coordinator of the Bachelor of Communication (Social Media). Her passion lies in demystifying social media for local business, community, and nonprofits.

 

Karen is also the Co-Founder and Social Media Specialist at digital marketing agency, Dharana Digital, the 2020 winner of the Social Media Marketing Institute's Best Social Media Educator of the Year, author of Strategic Social Media Management - Theory and Practice by Palgrave Macmillan and co-author of Public Relations and Strategic Communication by Oxford University Press. 

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Morgan Goff πŸ‡ΊπŸ‡Έ

West Virgina University

Morgan Goff is a Marketing Strategist at West Virginia University. Having worked with the Social and Marketing teams for 5 years, she has seen the influence of social media in the admissions process become more prominent over time.

 

Morgan works on the University’s main social media accounts and various marketing projects, bringing innovative ways to connect with students and relay important messages. She also manages several other social media accounts, including accounts focused on safety on campus and crisis communications. 

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Rickie Rose Huffman πŸ‡ΊπŸ‡Έ

West Virgina University

Rickie Rose Huffman is a Senior Marketing Specialist at West Virginia University. She oversees social media and marketing for the Office of Admissions and the Mountaineer Parents Club, along with being the lead social media advertisement strategist.

 

One of Rickie’s many passions is higher education and introducing students and families to the college going process and culture. In her free time, she enjoys writing, reading, and binge watching TikToks.

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Rebecca Roberts πŸ‡¬πŸ‡§

Thread & Fable

With over 17 years experience in marketing and communications, Rebecca founded her own consultancy Thread & Fable delivering award-winning campaigns within the sport, higher education, charity and public sectors.

 

Her passion for youth marketing has led to her own Engaging Youth Reports, the Hear It Podcast, training and workshops about the issues, challenges, trends and opportunities surrounding children and young people, and how to do better by youth audiences by empowering their voice. 

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Rob Brooks πŸ‡¬πŸ‡§

University of Newcastle

Rob’s career has been predominantly spent in professional sports media, working as Media & Communications Manager at Australian football/soccer club Newcastle Jets, before joining the digital editorial team at ESPN.

 

After a stint working on paid media in a digital agency, he joined the University of Newcastle in 2015, where he oversees the strategy behind the institution’s social media accounts.

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Trina Everall πŸ‡¬πŸ‡§

Stori Content Marketing

Co-founder of Stori content marketing agency, Trina works with university leadership, marketing, communications and PR teams. With extensive marketing experience in media and in the education sector she helps to create, curate and distribute content effectively for target audiences.

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Jennifer Van Alstyne πŸ‡¬πŸ‡§

The Academic Designer

Jennifer van Alstyne is a communications strategist helping professors, researchers, and organizations share their work effectively online.

 

As owner of The Academic Designer LLC, Jennifer consults on social media and website planning. She provides professional development training through workshops and online courses. The Social Academic blog shares advice on managing your online presence. Connect with Jennifer on social media @HigherEdPR.

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Alexa Heinrich πŸ‡ΊπŸ‡Έ

St. Petersburg College

Alexa Heinrich is the Social Media Manager for St. Petersburg College (SPC) in Florida where she oversees the college’s numerous social media accounts and blogs.

 

She is a passionate advocate for creating accessible and inclusive content for social media and has presented educational webinars on the subject to several different organizations including Harvard University, John Deere, GoFundMe, and the Great Lakes ADA Center.

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Joel Goodman πŸ‡ΊπŸ‡Έ

Bravery Media

Joel Goodman is a digital strategist, designer, and strategist with nearly 15 years of experience in the higher education sector.

 

He helps colleges and universities get maximum value from their digital marketing efforts through his agency, Bravery Media, and asks hard questions about how higher ed does its business as a host of the Thought Feeder podcast. Joel lives in Austin, Texas where the sun shines warm, the people are friendly, and the tacos never run out.

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Jon-Stephen Stansel πŸ‡ΊπŸ‡Έ

Thought Feeder Podcast

Jon-Stephen Stansel is a social media professional with a decade of experience managing and creating content for higher education, small business and government social media accounts. He has worked for the University of Central Arkansas, Texas State University, the Texas Department of Transportation, and Amazon Prime Video.

 

He is a co-host of the Thought Feeder Podcast, a weekly podcast offering insights on digital marketing in higher education. In addition, he has taught courses in social media management and presented at many conferences including HighEd Web, the International Congress of Technological Innovation in Buenos Aires, and the Association of International Educators.

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Jonathan Vaughan πŸ‡¬πŸ‡§

University of Southampton

Hey there, I'm Jonny and I work as a content designer on the OneWeb programme at the University of Southampton.
I started my journey as a content designer in February 2020, just in time for a life-changing global pandemic. This followed 4 and a half years as the social media coordinator (and later 'officer') for the University. Both roles have afforded me some lucky opportunities to interact with users and learn about their needs, in an effort to bridge the gap between these and the services we actually deliver.
When I'm not waxing lyrical about usability or sending snippy emails to businesses that breach GDPR, I like to while away the hours playing videogames, photographing my cat, and torturing friends with philosophy puzzles.

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Tracy Playle πŸ‡¬πŸ‡§

Pickle Jar Communications

Tracy is CEO and Chief Content Strategist at Pickle Jar Communications. After working in-house at the University of Warwick, she shifted focus to social media and content strategy consultancy in 2007. She has since worked with over 200 education institutions in more than 30 countries to improve content and content operations.
 

She is the author of The Connected Campus: Creating a content strategy to drive engagement with your university (2020), and founder of ContentEd, a global community and training organisation supporting the advancement of content professions in education institutions. She is also a highly trained coach and runs a private coaching practice.  

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Santanu Vasant πŸ‡¬πŸ‡§

University of West London

Santanu Vasant is currently a Head of a Learning and Teaching Centre at a Post-92 University in London. He has held several educational development roles at major London Universities, including Imperial College, City, University of London and Brunel University London. Santanu has over 16 years experience in Education.

 

He has a background in Multimedia Technology and Design, PGCE ICT Secondary Education from Brunel University and a Masters (MA) in ICT in Education from UCL’s Institute of Education. Santanu has a keen interest in how social media can impact academic practice and behaviour, 

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Fergus Crawley πŸ‡¬πŸ‡§

themodernminduk

Fergus is a survivor of a suicide attempt in 2016, and has since raised almost £100,000 for men’s mental health and suicide prevention through a series of extreme endurance challenges. As a strength, ultra-endurance, and Ironman athlete, he encourages others to reconsider how they frame adversity, and to consciously push their boundaries. His message on mental health is simple: be a man of more words, as talking saves lives. Fergus now openly discusses the mistakes that he made with his own mental health in the past, and campaigns for individual change and agency on the matter. He recently featured in Roman Kemp’s BBC documentary: Our Silent Emergency.

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Dr. Daria Willis πŸ‡ΊπŸ‡Έ

Everett Community College

Dr. Daria J. Willis serves as the 17th president of Everett Community College, an institution with over 19,000 credit and non-credit students in the Seattle Metropolitan area. She is the school’s first African American president and fourth woman in this role in its 78-year history. Everett Community College is one of eleven community colleges nationwide that earned recognition from Achieving the Dream as a “Leader College of Distinction.” EvCC was recognized for increases in the number of students completing math and English requirements during their first year, year-to-year retention and degree completion. 
Drawing from her experience as a first-generation college student and a student parent,  Dr. Willis has partnered actively with public school districts, four-year universities, local  businesses, and not-for-profit organizations to offer services and support to students  from all backgrounds. She is a member of the American Association of  Community College’s Commission on Diversity, Equity, and Inclusion, the Aspen  Ascent President Advisory Group, and the Presidential Advisory Board for the Phi  Theta Kappa Honor Society. Her community service activities include the United  Way of Snohomish County, the Economic Alliance of Snohomish County, and the  Girl Scouts of Western Washington. 
Dr. Willis was named a 2018 recipient of the American Association for Women  in Community Colleges’ “40 Under 40” Award. She is a graduate of Florida A&M  University and Florida State University, earning her BA, MA, and PhD in African  American History. 

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Sir Anton Muscatelli πŸ‡¬πŸ‡§

University of Glasgow

Professor Sir Anton Muscatelli FRSE AcSS is Principal and Vice-Chancellor of the University of Glasgow. As an economist, Anton’s research interests are monetary economics, central bank independence, fiscal policy, international finance and macroeconomics.
Sir Anton chairs the Scottish Government’s Standing Council on Europe, a non-political group which provides expert advice to ministers on Scotland’s relationship with the European Union. He chairs the Commission on Economic Growth for the Glasgow City Region and is a member of the Scottish Government’s Council of Economic Advisers. He is also a Board Director of the Universities Superannuation Scheme.
Anton is a former Chair of the Russell Group of Universities (2017-2020) and was a member of the Scottish Government Advisory Group on Economic Recovery, set up to provide expert advice on the response to the COVID-19 crisis.

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Jenny Li Fowler πŸ‡ΊπŸ‡Έ

Massachusetts Institute of Technology

Jenny Li Fowler is the director of social media strategy at MIT. She is in charge of developing and executing Institute-wide social media initiatives and campaigns. She provides social media consultation and direction for more than 200 departments, labs, and centers; and manages the Institute’s flagship Twitter, Facebook, Instagram, and LinkedIn accounts. She also leads the MIT Social Media Working Group which has more than 180 members. 
 
Jenny is a daughter of immigrants and mother to an 8-year-old girl and that influences every decision she makes every day.

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Rolf the Cat πŸ‡¬πŸ‡§

University of Warwick

Rolf the cat lives with his humans two kilometres from the Warwick University campus. They wanted a normal cat but Rolf had other ideas and wanted to be a campus cat. He walks up to twelve kilometres a day patrolling the campus and hanging out with his student friends. His humans set

 

Rolf up with a social media presence so that staff and students on campus would know about him and keep him safe on campus. It just snowballed and now Rolf has a greater social presence than most university corporate accounts in the UK. Rolf has been granted freedom of the campus by the Vice Chancellor and he is an ambassacat for student wellbeing during studies. He has his own cat cafe in the university library which has become a virtual cat cafe since the pandemic.

 

Rolf is a member of the global community of campus cats convened by Professor Doerak, campus cat of the University of Groningen, the Netherlands 

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Nick Entwistle πŸ‡¬πŸ‡§

Bank of Creativity

One Rule. One Minute. Create an Ad.
We promote brands & causes via social media by challenging our creative community on Twitter to respond with instinctive ideas to daily advertising briefs & reward the best entries. All submissions are retweeted to our 33,000+ followers, which generates millions in reach every single day, enabling brands to interact with huge audiences in an engaging, cost-effective way whilst creating quality content. OMB serves as a popular, diverse & inclusive social network for the creative industry across the world and we host regular workshops, talks & events for our followers, otherwise known as the OMBLES.
 
I am the Creative Director and Founder of the Bank of Creativity, working with agencies and brands to create compelling content to engage their audiences and generate big interest in their product or service. One of my most important campaigns helped to encourage donations for Neuroblastoma sufferer Isabella and it went viral with 30 million views across social media and reached national press and TV news. I also directed the music video and social campaign that led to the NHS beating Justin Bieber to Xmas Number 1.
 
 

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Mel Bruce πŸ‡¬πŸ‡§

The Leveraged PhD

Mel is a professor of marketing turned entrepreneur. As a business
coach she helps eco-minded entrepreneurs build thriving businesses that
don’t cost the earth. As the founder of The Leveraged PhD Mel helps
academics build lives and careers that they love through personal
branding and entrepreneurship.
 

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Cameron Pegg πŸ‡¬πŸ‡§

Journal of Educational Advancement and Marketing

Cameron starts every project in the same way – by asking lots of questions.

A journalist and editor by trade, he helps organisations to find the words, stories, and content that reveal who they are. 

Cameron is a founding editorial board member of the Journal of Educational Advancement and Marketing (UK), and has created a series of content training courses for the Executive Education program at the Queensland University of Technology. A data-driven storytelling advocate, Cameron is yet to meet a Sankey diagram or treemap that he didn’t like.
 

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Austin Braun πŸ‡ΊπŸ‡Έ

University of Colorado Boulder College of Engineering and Applied Sciences

Austin Braun is a digital and social media professional at the University of Colorado Boulder College of Engineering & Applied Science. While overseeing the college's social media strategy, publication, voice, and tone, he's focused on using experimental and informal methods to strengthen the college community.

Outside of his work at the college, Austin is a co-founder and chief strategist at Ascend Engineering — a drone-focused software and hardware engineering startup based in Chicago.

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Ayala Gordon πŸ‡¬πŸ‡§

University of Southampton

Hi! I'm Ayala - associate director for digital user experience and head of the OneWeb digital transformation programme at the University of Southampton. Jargon aside, I am responsible for the countless conversations, collaborations and compromises that are helping the University reimagine and redesign its content in a user-centric way.

 

I believe that making life easier for users makes life easier for everyone. The key to successful audience engagement lies in understanding their needs and meeting these in the way they expect.Beyond user-centred design and digital transformation, my passions include reading, long walks, watching my data, and putting up with whoever has control of the family music channel!

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Rachel Hall πŸ‡¬πŸ‡§

The Guardian

Rachel Hall is education reporter at the Guardian.

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Callie Goodwin πŸ‡ΊπŸ‡Έ

Columbia International University

Callie Goodwin is the Digital Marketing Manager for Columbia International University, a small, private college in South Carolina. She has spent the past 5 years managing social media, photography, video and graphic design for Columbia College before moving to CIU. Callie is a certified Social Media Strategist by the National Institute for Social Media and has her M.Ed. in Higher Education Administration.

 

She is also the founder of Sparks of Joy Co, a card company focusing on spreading more joy in the world through writing cards. Callie can be found tweeting about her cats (Fish and Chips) and all things higher ed social media at @calliegoodwin. 

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Olivia Wedderburn πŸ‡¬πŸ‡§

TMW Unlimited

Olivia (but you can call her Liv) Wedderburn is the Social and Influence Director for TMW Unlimited, a leading integrated creative agency based in London, Bristol and Reading. She’s responsible for leading her team of Social Media + Influencer Managers, as well as setting the social strategy for the agency’s 20+ social clients.

 

Outside of her day to day, she sits as Co-Chair on the DMA’s Social Media Council, helping guide government legislation for social media, setting the standard for industry best practice, and supporting social media marketers at all levels - from the classroom to the boardroom. She recently was awarded a place on the BIMA100 as a Rising Star within the British digital industry.

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