2021 SPEAKERS

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Dave Musson 🇬🇧

Founder, Mustard Yellow Media

With a face for radio and some niche interests, it's no surprise Dave is well suited to podcasts. Higher ed audiophiles might recognise Dave as the voice of shows like Inspiration on TAP and The Native Podcast, but he also hosts the official podcast of Coventry Bears rugby league and another analysing every song recorded by the band Slipknot.

 

When he's not doing something podcast-related, he is also guitarist, bassist and vocalist (all at the same time) in a loud band, runs a weekly Stephen King quiz on Instagram, has a YouTube channel also about Stephen King, writes very short stories, is a columnist for a national rugby league magazine, and is a husband and dad. He doesn't know how he manages all that either.

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Karen Sutherland 🇦🇺

University of the Sunshine Coast

Dr Karen Sutherland is a Senior Lecturer in Public Relations at the University of the Sunshine Coast and the Program Coordinator of the Bachelor of Communication (Social Media). Her passion lies in demystifying social media for local business, community, and nonprofits.

 

Karen is also the Co-Founder and Social Media Specialist at digital marketing agency, Dharana Digital, the 2020 winner of the Social Media Marketing Institute's Best Social Media Educator of the Year, author of Strategic Social Media Management - Theory and Practice by Palgrave Macmillan and co-author of Public Relations and Strategic Communication by Oxford University Press. 

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Morgan Goff 🇺🇸

West Virgina University

Morgan Goff is a Marketing Strategist at West Virginia University. Having worked with the Social and Marketing teams for 5 years, she has seen the influence of social media in the admissions process become more prominent over time.

 

Morgan works on the University’s main social media accounts and various marketing projects, bringing innovative ways to connect with students and relay important messages. She also manages several other social media accounts, including accounts focused on safety on campus and crisis communications. 

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Rickie Rose Huffman 🇺🇸

West Virgina University

Rickie Rose Huffman is a Senior Marketing Specialist at West Virginia University. She oversees social media and marketing for the Office of Admissions and the Mountaineer Parents Club, along with being the lead social media advertisement strategist.

 

One of Rickie’s many passions is higher education and introducing students and families to the college going process and culture. In her free time, she enjoys writing, reading, and binge watching TikToks.

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Rebecca Roberts 🇬🇧

Founder, Thread & Fable

With over 17 years experience in marketing and communications, Rebecca founded her own consultancy Thread & Fable delivering award-winning campaigns within the sport, higher education, charity and public sectors.

 

Her passion for youth marketing has led to her own Engaging Youth Reports, the Hear It Podcast, training and workshops about the issues, challenges, trends and opportunities surrounding children and young people, and how to do better by youth audiences by empowering their voice. 

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Rob Brooks 🇬🇧

University of Newcastle

Rob’s career has been predominantly spent in professional sports media, working as Media & Communications Manager at Australian football/soccer club Newcastle Jets, before joining the digital editorial team at ESPN.

 

After a stint working on paid media in a digital agency, he joined the University of Newcastle in 2015, where he oversees the strategy behind the institution’s social media accounts.

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Trina Everall 🇬🇧

Stori Content Marketing

Co-founder of Stori content marketing agency, Trina works with university leadership, marketing, communications and PR teams. With extensive marketing experience in media and in the education sector she helps to create, curate and distribute content effectively for target audiences.

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Jennifer Van Alstyne 🇬🇧

The Academic Designer

Jennifer van Alstyne is a communications strategist helping professors, researchers, and organizations share their work effectively online.

 

As owner of The Academic Designer LLC, Jennifer consults on social media and website planning. She provides professional development training through workshops and online courses. The Social Academic blog shares advice on managing your online presence. Connect with Jennifer on social media @HigherEdPR.

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Alexa Heinrich 🇺🇸

St. Petersburg College

Alexa Heinrich is the Social Media Manager for St. Petersburg College (SPC) in Florida where she oversees the college’s numerous social media accounts and blogs.

 

She is a passionate advocate for creating accessible and inclusive content for social media and has presented educational webinars on the subject to several different organizations including Harvard University, John Deere, GoFundMe, and the Great Lakes ADA Center.

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Joel Goodman 🇺🇸

Bravery Media

Joel Goodman is a digital strategist, designer, and strategist with nearly 15 years of experience in the higher education sector.

 

He helps colleges and universities get maximum value from their digital marketing efforts through his agency, Bravery Media, and asks hard questions about how higher ed does its business as a host of the Thought Feeder podcast. Joel lives in Austin, Texas where the sun shines warm, the people are friendly, and the tacos never run out.

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Jon-Stephen Stansel 🇺🇸

Thought Feeder Podcast

Jon-Stephen Stansel is a social media professional with a decade of experience managing and creating content for higher education, small business and government social media accounts. He has worked for the University of Central Arkansas, Texas State University, the Texas Department of Transportation, and Amazon Prime Video.

 

He is a co-host of the Thought Feeder Podcast, a weekly podcast offering insights on digital marketing in higher education. In addition, he has taught courses in social media management and presented at many conferences including HighEd Web, the International Congress of Technological Innovation in Buenos Aires, and the Association of International Educators.

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Mack Cockram 🇬🇧

University of Southampton

Hi! I’m Mack and I am the Performance Analyst working as part of the OneWeb project team at the University of Southampton. I joined the Digital team at Southampton in 2016 with a particular focus on the marketing and insights analysis; spending my days trying to uncover the mysteries of what’s happening on our website, why is it happening and how can we make it better for users?
 
Before joining Southampton, I spent 7 years working in digital advertising roles for Wiggle, Enterprise Rent-a-car and digital marketing agencies managing paid search campaigns.
Outside of work I enjoy getting away from the desk to run every day and often find myself getting lost on new routes. There’s something oddly liberating about finding yourself stood in a field in the middle of nowhere with just the cows for company.

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Jonathan Vaughan 🇬🇧

University of Southampton

Hey there, I'm Jonny and I work as a content designer on the OneWeb programme at the University of Southampton.
I started my journey as a content designer in February 2020, just in time for a life-changing global pandemic. This followed 4 and a half years as the social media coordinator (and later 'officer') for the University. Both roles have afforded me some lucky opportunities to interact with users and learn about their needs, in an effort to bridge the gap between these and the services we actually deliver.
When I'm not waxing lyrical about usability or sending snippy emails to businesses that breach GDPR, I like to while away the hours playing videogames, photographing my cat, and torturing friends with philosophy puzzles.

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Azeem Ahmad 🇬🇧

Staffordshire University

Azeem is currently the Digital Marketing Manager at Staffordshire University. He has spent several years working in the marketing industry, beginning in a paid search focused role before moving into a multi-channel specialism.

 

He is experienced in various aspects of online marketing activity, including PPC, Social Media, Display, Programmatic, App Marketing and SEO. He has been a judge at Global, US, and European Search Awards in 2020 + 2021, and has previously spoken at conferences internationally, as well as hosting his own digital marketing podcast too, called "Azeem Digital Asks".

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Tracy Playle 🇬🇧

Pickle Jar Communications

Tracy is CEO and Chief Content Strategist at Pickle Jar Communications. After working in-house at the University of Warwick, she shifted focus to social media and content strategy consultancy in 2007. She has since worked with over 200 education institutions in more than 30 countries to improve content and content operations.
 

She is the author of The Connected Campus: Creating a content strategy to drive engagement with your university (2020), and founder of ContentEd, a global community and training organisation supporting the advancement of content professions in education institutions. She is also a highly trained coach and runs a private coaching practice.  

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Santanu Vasant 🇬🇧

University of East London

Santanu Vasant is currently a Head of a Learning and Teaching Centre at a Post-92 University in London. He has held several educational development roles at major London Universities, including Imperial College, City, University of London and Brunel University London. Santanu has over 16 years experience in Education.

 

He has a background in Multimedia Technology and Design, PGCE ICT Secondary Education from Brunel University and a Masters (MA) in ICT in Education from UCL’s Institute of Education. Santanu has a keen interest in how social media can impact academic practice and behaviour, 

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Fergus Crawley 🇬🇧

themodernminduk

Fergus is a survivor of a suicide attempt in 2016, and has since raised almost £100,000 for men’s mental health and suicide prevention through a series of extreme endurance challenges. As a strength, ultra-endurance, and Ironman athlete, he encourages others to reconsider how they frame adversity, and to consciously push their boundaries. His message on mental health is simple: be a man of more words, as talking saves lives. Fergus now openly discusses the mistakes that he made with his own mental health in the past, and campaigns for individual change and agency on the matter. He recently featured in Roman Kemp’s BBC documentary: Our Silent Emergency.

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Daria Willis 🇺🇸

Everett Community College

Dr. Daria J. Willis serves as the 17th president of Everett Community College, an institution with over 19,000 credit and non-credit students in the Seattle Metropolitan area. She is the school’s first African American president and fourth woman in this role in its 78-year history. Everett Community College is one of eleven community colleges nationwide that earned recognition from Achieving the Dream as a “Leader College of Distinction.” EvCC was recognized for increases in the number of students completing math and English requirements during their first year, year-to-year retention and degree completion. 
Drawing from her experience as a first-generation college student and a student parent,  Dr. Willis has partnered actively with public school districts, four-year universities, local  businesses, and not-for-profit organizations to offer services and support to students  from all backgrounds. She is a member of the American Association of  Community College’s Commission on Diversity, Equity, and Inclusion, the Aspen  Ascent President Advisory Group, and the Presidential Advisory Board for the Phi  Theta Kappa Honor Society. Her community service activities include the United  Way of Snohomish County, the Economic Alliance of Snohomish County, and the  Girl Scouts of Western Washington. 
Dr. Willis was named a 2018 recipient of the American Association for Women  in Community Colleges’ “40 Under 40” Award. She is a graduate of Florida A&M  University and Florida State University, earning her BA, MA, and PhD in African  American History. 

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Anton Muscatelli 🇬🇧

University of Glasgow

Professor Sir Anton Muscatelli FRSE AcSS is Principal and Vice-Chancellor of the University of Glasgow. As an economist, Anton’s research interests are monetary economics, central bank independence, fiscal policy, international finance and macroeconomics.
Sir Anton chairs the Scottish Government’s Standing Council on Europe, a non-political group which provides expert advice to ministers on Scotland’s relationship with the European Union. He chairs the Commission on Economic Growth for the Glasgow City Region and is a member of the Scottish Government’s Council of Economic Advisers. He is also a Board Director of the Universities Superannuation Scheme.
Anton is a former Chair of the Russell Group of Universities (2017-2020) and was a member of the Scottish Government Advisory Group on Economic Recovery, set up to provide expert advice on the response to the COVID-19 crisis.

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Jenny Fowler 🇬🇧

Massachusetts Institute of Technology

Jenny Li Fowler is the director of social media strategy at MIT. She is in charge of developing and executing Institute-wide social media initiatives and campaigns. She provides social media consultation and direction for more than 200 departments, labs, and centers; and manages the Institute’s flagship Twitter, Facebook, Instagram, and LinkedIn accounts. She also leads the MIT Social Media Working Group which has more than 180 members. 
 
Jenny is a daughter of immigrants and mother to an 8-year-old girl and that influences every decision she makes every day.

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